Shortform Studio helps apparel brands see what is true and imagine what is possible.
We bring clarity to product, brand, and growth so teams can move from intuition to intentional, scalable strategy.
Trusted by leading lifestyle, outdoor, and DTC brands.
Trusted by leading lifestyle, outdoor, and DTC brands.
ABOUT SHORTFORM
Shortform Studio uncovers truth and possibility for creative apparel brands. We bring structure to vision, context to product, and momentum to growth. Our belief is simple: strong ideas scale when clarity guides them and strategy supports them.
We partner with founders to turn insight into direction and direction into decisions that move brands forward.
OUR PRINCIPLES
Clarity reveals what is true
Clear insight exposes the forces shaping your product and customer.
Strategy should feel human
The best decisions combine empathy, intuition, and data.
Growth demands alignment
When brand, product, and process move together, teams scale with confidence.
OUR APPROACH
We define what is possible and map where the brand is going next.
Direction
Clarity
We uncover what is real about your product, customer, and market.
Execution
We bring strategy to life through systems, planning, and product leadership.
WHAT WE DO
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Clarify your foundation. We define your core story, customer, and whitespace, then translate insight into a clear brand and product direction.
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Shape the line and the long-range vision. We build your category architecture, pricing logic, and multi-year product roadmap rooted in real use cases.
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Plan with focus every season. We support line planning, forecasting, and seasonal reviews to help your team scale with clarity and consistency.
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Senior product leadership without the full-time hire. We guide strategy, decisions, and merchandising direction so founders can move with confidence and momentum.
WHY SHORTFORM
Where creative instinct meets commercial clarity
Revenue Lift: Through SKU optimization and pricing architecture.
152%
Products Launched: Across nine categories with a balance of innovation and merchandising rigor.
1,000+
Line Plans Developed: From concept through go-to-market across global teams.
50+
New Retail Doors Opened: Through positioning frameworks and product architecture.
400+
REAL GROWTH, REAL BRANDS
THE NORTH FACE
Blending legacy with innovation. We built frameworks for category expansion and modern consumer connection, supporting a brand known for exploration.
HALFDAYS
Redefining modern women’s outdoor apparel. From product storytelling to seasonal planning, this work brought technical performance to life with style and confidence.
ANNIE SHORT
Founder & Principal, Shortform Studio
Annie Short is a product and merchandising leader with deep expertise in brand strategy, design thinking, and building systems for creative growth. Her career spans global outdoor brands, fast-growing DTC companies, and innovation studios, with leadership roles at The North Face, Crocs, VF Corp, and Halfdays, where she serves as Chief Product Officer.
At Shortform Studio, Annie helps founders translate vision into strategy, structure, and product decisions that scale. She believes the strongest brands grow with clarity, alignment, and purpose.
Based in Golden, Colorado, Annie draws inspiration from the mountains that shaped her career in outdoor and performance apparel.